ValueFlow — Monetization Pipeline Analytics
An open-source analytics platform that traces the full journey from idea to revenue, with visual funnels, attribution models, and revenue forecasting.
ValueFlow is an open-source analytics platform built for one question: where does creative income actually come from?
Make monetization observable
The data layer is written in Rust for throughput and memory safety. A streaming pipeline aggregates transactions from Stripe, Paddle, Lemon Squeezy, and self-hosted payment gateways, then normalizes them into a single event stream. Attribution models — first touch, last touch, linear, and Shapley value — show which channels and content actually contribute to revenue.
A funnel you can interrogate
Creators can slice the funnel by content type, acquisition channel, customer cohort, or time period. The interface is built around drill-down rather than dashboards that look busy and answer nothing. A forecasting module models seasonality and produces 30, 60, and 90-day revenue ranges, so scheduling and pricing decisions rest on evidence instead of instinct.
Built for teams that own their data
ValueFlow can be self-hosted or used as a managed service. The open-source core includes the ingestion pipeline, attribution engine, and visualization layer. Team dashboards, enterprise SLAs, and managed infrastructure are paid additions — not gates in front of the core.
What is next
Multi-currency conversion, tax calculation assistance, and deeper integrations with analytics tools such as Google Analytics and Mixpanel. ValueFlow v2.0 added multi-platform aggregation, custom dashboards, and AI-assisted anomaly detection.
More than 50 independent creator teams use ValueFlow in production, and the repository has 624 stars.